Jul 5, 2020

Recruiting Brainfood for the week ahead - Issue #195

Hung Lee

Brainfood Live On Air Ep67: Andy Foote - who keeps better track of LinkedIn features, updates, hacks and techniques - than anyone I know, is going to treat us to a custom presentation for this week’s Brainfood Live.

Needless to say, can’t miss: Friday 10th July, 3pm BST, register here

Special thanks this week to: Kevin Green, Mark Edwards, Simon Geere, Romuald Restout, Heather Kitto, Tatjana Tasan, Mark Edwards, Christian Madsen, Bas van de Haterd, Tris Revill, James Osborne, John Bersentes, Felix Wetzel, Luca Cicatelli, Marcia Call, Bob Lehto, Joey NK Koksal, John Rose, Alison Birch, Vanessa Flynn, Liam FitzGerald, Andrea Kirby, Steve Jacobs, Nix Shaw, Martyn Redstone, Giang Hughes, Neilesh Sood, Ana Sobral Peche, Graham Thornton, Adriaan Kolff, David Green, Ross Clennett, Giles Heckstall-Smith, Andrea Morabito, Jo McCatty, Simon Mullins and Paul Kitchen - your public support of this newsletter keeps it free for everyone to read.

Now check out your scores on the Brainfood Hall of Fame😉

Can you help? Simply share this link recruitingbrainfood.com on a LinkedIn status update and recommend it to your network - it’s the best way to keep the growing the brainfood community.

Cheers!

Hung

Sponsors

Workable

This week’s brainfood is supported by our buddies at Workable. More than an Applicant Tracking System, Workable’s Recruiting Software improves the way teams find, evaluate and hire candidates. Thinking of switching ATS? Grab the free 15 day trial here

SPONSORS

www.workable.com

The Brainfood

The Tech Elite Are Selling Job Referrals to Facebook, Google, and Amazon

Fascinating, bottom up innovation from the SV tech community, creating a secondary market for job referrals to the most popular tech employers. Ends justify the means, or an ethical unwinding of the very idea of recommending someone for a job? Brainfood for sure, so have a read here. H/T to brainfooder Missy Lafferty for the share in the fb group

SOCIETY

onezero.medium.com

86 Blog Post Ideas (With Successful Examples)

Can’t think of what to blog? You may have no more excuses after reading this outstanding listicle on how to generate them. The examples-per-idea is not just a great gimmick, it’s a tremendous value add which makes the post. H/T brainfooder Denys Dinkevych for the share.

CONTENT MARKETING

ahrefs.com

LinkedIn Adds Name Pronunciation...

Do people mispronounce your name? Fix that with this great new innovation from LinkedIn - a playable audio recording of how your name sounds, right next to your name (check out the icon here). Here’s the how-to on how to add yours. Also: lots of spoof / marketing / branding opportunities here…

ENGAGEMENT

twitter.com

In the Covid-19 Economy, You Can Have a Kid or a Job. You Can’t Have Both

Excoriating essay on the inherent tensions of subordinating society to the market economy, now laid bare by the prospect of our imminent return from lockdown. Do you have a child? You may no longer be able to do your job. Putting this under UBI, because as Andrew Yang says, the only way to go, is forward.

UBI

www.nytimes.com

Everything To Know On The Biggest Google Change for Recruitment & Employer Branding

With the news that Google will be withdrawing options of using personal characteristics for job ad targeting, the golden age for ad targeting will likely never dawn. Summary here by brainfooder Jelmer Koppelmans (who will be talking about this and the implications for D&I in recruiting in Brainfood Live Ep69)

RECRUITMENT MARKETING

www.linkedin.com

My Best Diversity Custom Search Engine

More sourcing goodness from the queen of sourcing goodness, Irina Shamaeva. Custom Search Engine for Diversifying your pipeline, designed and configured by Irina herself. Free to use, just click and bookmark. PS: contrast this with ad targeting (see above article) and you can see what an ethical mess we’re in right now…

D&I

booleanstrings.com

How to Conduct a People Analytics Maturity Model Assessment

A thread about a Talent Acquisition Maturity Model in the fb group, got me to think about what other maturity models we can find that have been applied to different aspects of our work? This one, about People Analytics, is a pretty good example of why they might be valuable tool. Now is as good a time as any to conduct an assessment, so have at it here

PEOPLE ANALYTICS

towardsdatascience.com

The Future of Time

Incredibly under viewed video (less than 500!) on the Future of Time, which is really about the future of what we do with time. Lots on the future of work here, including the end of synchronicity, which changes everything. 10 minutes of brainfood and - definitely worth your time.

FUTURE OF WORK

www.youtube.com

COVID-19 & the Employee Experience: How Leaders Can Seize The Moment

How can organisations build on the trust accrued so far during this pandemic? Some useful tips for leaders of business in this accessible post from McKinsey&Co

CULTURE

www.mckinsey.com

How Does Tab Placement Affect Email Engagement?

Quick answer: ‘no’. I’m not convinced by this otherwise excellent post (paranoid), so make sure you drag brainfood to your primary inbox anytime you find it anywhere else. Interesting read for all recruitment / email marketers.

RECRUITMENT MARKETING

www.onlyinfluencers.com

I Was Isolated for a Year in Antarctica—Here's What Surprised Me Most When I Came Back

If you’re returning to the office this week you might be able to relate. I’m guessing none of us were as isolated as OP but her extreme experience might prove a useful guide on what to look out for when we return to ‘normal’ (spoiler alert: normal is not going to feel normal)

REMOTE WORKING

www.rd.com

Inside the Invasive, Secretive “Bossware” Tracking Workers

The inevitable dark side of People Analytics is performance tracking, especially by bosses who don’t trust their workforce. Interesting to see how an ecosystem of tech vendors has quickly evolved to fill this niche. Have a read, here (PS: love to hear from you if you work for a business which has tech like this - get in touch)

CULTURE

www.eff.org

Who's Available?

Brainfood Hall of Fame

Another 30 new registrants into the HoF. This is a simple idea everyone - sign up (free), set your availability in terms of hours for side projects, collaborations or work of any kind. Diversify your income streams brainfooders - we all got to do it. Free to use here

community.recruitingbrainfood.com

Who's Hiring?

Talent Executive (12mth FTC), SEGA, Brentford, UK

If are a brainfood subscriber and want to post your in-house recruiting / people ops / HR jobs in next weeks newsletter, reply to this email with job title and link so people can apply

Who's Talking?

‎Why We Need A More Open Dialogue On Race

Latest in a new series of interviews hosted by the brilliant Jo Lockwood. Powerful yet nuanced conversation with Gamal Turawa on race, sexuality & gender. Have a listen, here

PODCAST

podcasts.apple.com

“Netflix Is A Team, Not A Family”

Insightful podcast on company culture, especially interesting on the use of foundational model upon which to base your understanding of that culture.

PODCAST

pod.link

Black Hiring Matters

I mean it in the intro - this is the best, especially for breaking news in our industry. Have a listen here, and make sure to subscribe or follow for more.

PODCAST

www.chadcheese.com

What's On?

Sourcing Summit Virtual

Sourcers: if there is one conference you need to attend this year, it is this: SOSUV - 60+ international speakers showing you practical tips on how to get better at sourcing candidates with in-demand skillset. Brainfood discount: BRAINFOODSOSUV10 on this link

July 6-9, Online

sourcingsummit.net

TA Global Gathering

This looks amazing - check out the agenda here. And register for FREE here. Two days of world class content brought to you courtesy of our buddies at the Recruitment Events Co

July 8-9, Online

taglobalgathering.com

Global HR Summit – The Virtual Reality HR Conference

There’s a lot of talk about ‘virtual’ conferences, but this one is actually going to be on AltSpace. I’m in it, as is Matt Charney, William Tincup and other cool cats in our business. Ground breaking folks, so if you want to learn about the tech as well as the content, buy a ticket here (only $90 for 2 days)

July 28-29, AltSpace

globalhrsummit.com

If you are an event organiser want to get featured in the newsletter, get in touch and give the community a deal. Email me [email protected]

End notes

Mixed emotions, coming out of lockdown.

Glad to see businesses - especially retail & leisure - get the chance to get revenue in, but sad that it will come at the inevitable price to public health.

For me, I’m staying indoors. Going to get into gaming as immersive UX is the next frontier and I need to know more about it. So PS4 or Xbox?

DM me on twitter or Instagram…

Have a great week everybody

Hung

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Hung Lee @hunglee

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